At Hot Shots we are passionate about creating fun lunchbox snacks for Aussie kids. Founded in 1995, Hot Shots has become a leading supplier of children’s fruit snacking products working with Australia’s leading grocers including Woolworths and Coles.

Our Iddy Biddy Fruity Bits brand has been on Australian shelves for over 15 years featuring all the leading characters Aussie kids know and love. We’re proud to partner with major brand owners such as Disney, Warner Brothers and Universal Studios to bring our Iddy Biddy products to Australian households!


At Hot Shots, we pursue the highest levels of innovation and quality. We are an accredited supplier of licensed merchandise and food products, manufactured in audited factories that employ the most modern technologies (HACCP, GMP, ISO, COC).

All our products comply with European and Australian toy regulations and food quality standards.

We also carry out strict quality control pre-shipment to ensure top-quality consistent products.


The result is an innovative range of value for money, authentically licensed products that combine fun with great flavours without compromising quality at the expense of cost.

  • We pride ourselves in achieving significant innovations in our categories
  • We garner international insights from our regional operations in Asia Pacific and Europe
  • We specialize in delivering idea generation and concepts to our clients
  • We are able to fast-track new product development for seasonal ranges
  • We have Merchandise Tool Development capabilities
  • We have co-packing capabilities for both merchandise and food
  • We have our own in-house creative design team